We work with businesses that are ready to grow — helping them source smarter, operate better, and use technology the way larger organisations already do. The entry point varies. The outcome doesn't.
We don't lead with a service menu. We look at a business, identify where the real opportunity sits, and pull the right levers to get there — whether that's sourcing, systems, or operations.
We connect businesses with manufacturers and suppliers across China and South-East Asia — opening up direct access that was previously out of reach. Whether you want an introduction and then to run it yourself, or a fully managed China-side service with a single invoice, we work both ways. Our reach comes from a network of trusted in-market partners who know the factories, the trade show floors, and the commercial norms.
Most growing businesses are running on tools and processes that made sense five years ago. We identify where technology can remove friction, create visibility, and free up time — then implement it properly. CRM, marketing automation, workflow systems, operational software. Not recommendations — real implementation, built around how the business actually works.
We look at how a business runs end-to-end — where the inefficiencies are, where growth is being left on the table, and what a better version looks like. Then we help build it. This might mean restructuring a supply chain, rethinking a product range, or redesigning an operational process. The work varies. The discipline of thinking it through carefully doesn't.
Many business owners have placed an Alibaba order and it worked fine. Many have tried a CRM that didn't stick. We've been there too — and we're confident we can do better. The honest question isn't whether you can do these things yourself. It's whether that's where your time is best spent. Hours of supplier research, system configuration, and process mapping — or a partner who already knows the landscape and brings opportunities when they see them.
Operators who have built something solid but are running the same playbook they've always run. The opportunity is real — it just needs fresh eyes and the right tools to unlock it.
Businesses sourcing from Asia who want better suppliers and lower cost of goods — or who haven't yet realised that direct sourcing is within reach for a business their size.
Owners who know their niche deeply but haven't considered what direct sourcing or better systems could do for their margins or competitive position. Often the biggest opportunity is the one they didn't know was available.
Businesses that have grown faster than their systems and processes. Revenue is there — but efficiency, visibility, and structure haven't kept pace. We help close that gap.
We don't arrive with a predetermined solution. We look at what's possible, build a clear picture of what that looks like, and then work out what it takes to get there.
We take time to understand how the business actually runs — not just the surface picture. Where the revenue comes from, where the friction is, and what the owner is trying to build. This is where most of the real work happens.
We map what's possible — a better supplier, a system that removes hours of manual work, a product line competitors haven't found yet. We bring pattern recognition from working across different industries and markets.
We design a practical plan — what needs to happen, in what order, and what it costs versus what it returns. No vague strategies. A clear picture of the work and what it produces.
We work alongside the business through implementation — managing the China side, configuring systems, or restructuring operations. We stay involved until it's working, then step back when it no longer needs us.
"We are operators first. We've built businesses, sourced products, implemented systems, and found the gaps that others missed. That's what we bring to every engagement."
Merrashi Group is a business performance consultancy working across procurement, technology, and operations. We work with a small number of clients at any one time — which means every engagement gets real attention, not a junior team and a slide deck.
Our sourcing reach comes from a trusted network of in-market partners across China and South-East Asia — people with direct factory relationships and trade show presence built over years. We bring the commercial thinking and pattern recognition. They bring the on-the-ground access.
On the technology and operations side, we implement — not just advise. We've built and run systems across CRM, automation, marketing, and supply chain management in real businesses. We know what works in practice, not just in theory.
If you think there's an opportunity in your business worth exploring — sourcing, systems, or something else entirely — we're happy to have a conversation.